A business’s brand identity: what does it include beyond the logo?
What does a brand identity include beyond the logo? Vector files, tested colour contrast, fonts for Arabic and French, a usage guide and files you own.
Read the articleFrom the Somu Raqami blog
Visual identity
For business owners comparing design proposals or improving an existing identity. The guide explains what extends beyond the logo: versions, colors, fonts, usage rules, templates and editable files. Its contrast, Arabic typography and delivery checks help you assess whether the identity can be used consistently across your business materials.
We explain official sources and translate them into practical steps without representing any government body.
When is a motion graphics video worth it for your business, and when should you choose real filming?
When motion graphics wins: a process, a service or an offer. When real filming wins: faces, trust, physical products. Plus the logic of duration and cost.
Read the articleHow do you register a trademark in Algeria with INAPI?
A practical guide to Algerian trademark registration: INAPI filing steps, 10-year renewable protection, official October 2026 fees, and common refusals.
Read the articleHow to choose a brand name in Algeria?
The qualities of a good name, the INAPI checks before you commit, choosing Arabic or French, and a short method to decide.
Read the articleDo motion graphics Shorts work for your business?
What a Short is, its format rules (under 60 seconds, vertical, sound on), which messages work, the series method, and how it differs from a long explainer.
Read the articleHave a project or digital challenge?
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