What changes for your customers: the first impression
When a message arrives from your own domain, your customer sees an organized business, not a personal account. The address is read before the subject and before the text, and sometimes decides whether the message is opened at all.
A free address such as Gmail or Hotmail is fine for personal correspondence; in a business relationship it reads as amateur or temporary. contact@your-domain matches your website and your invoices, and becomes part of the company identity people remember.
It is also practical: role mailboxes like info@ and quotes@ stay under your control when an employee leaves, unlike a personal address that belongs to an individual.
Why free mail ends up in spam
When you send from your domain, the receiving server can verify the message really comes from you through three standards configured at domain level:
- SPF: a public list stating which servers may send mail on behalf of your domain; anything else is treated as impersonation.
- DKIM: a digital signature added to each message, checked by the recipient to confirm it was not altered in transit.
- DMARC: a policy telling the receiver what to do with messages failing both checks: monitor, then quarantine to spam, then reject.
What Google’s official sender guidelines say
With a free Gmail address you do not own a domain where you can publish these records in your company’s name, so you lose all three protections. Google’s official sender guidelines state that since February 2024 every sender to Gmail must set up SPF or DKIM, and bulk senders (over 5,000 messages a day) must add DMARC. Unauthenticated messages risk being marked as spam or rejected.
Email on your domain gives you control of these three records: your messages are delivered more reliably, and impersonating your name becomes harder.
The three options and their official prices in October 2026
Google Workspace: Gmail on your domain with work tools. Starter at US$7 per user per month on annual commitment (30 GB), Standard at US$14 (2 TB), Plus at US$22 (5 TB), Enterprise priced by sales. 14-day trial, and a 30% promo for the first 3 months for new customers on Starter and Standard, per the official pricing page.
Microsoft 365: Business Basic at US$7 per user per month paid yearly (1 TB), Business Standard with Copilot at US$23.50, Business Premium with Copilot at US$32 with extra protection for email and devices. One-month trial.
Zoho Mail: the cheapest option for email alone. Mail Lite at US$1 (5 GB) or US$1.25 (10 GB) per user per month billed annually, Mail Premium at US$4 (50 GB), Workplace Standard at US$3 if you also want office tools. A free forever plan covers one domain for up to 5 users, webmail only, and the 15-day trial requires no credit card.
All prices are in US dollars, excluding tax, as shown on the official pages when we checked in October 2026; providers can change them at any time.
What a .dz domain costs and how to register it
The .dz domain is run by the national registry DZ-NIC (nic.dz), and registration does not happen directly there: you go through an accredited registrar, who submits the file to the registry.
According to the registry’s official registration page, the file includes a form signed by the domain owner and a document justifying the chosen name: a copy of the company register for a business, a trademark filing with INAPI or WIPO, or the official creation decree for associations and organizations.
On price: the registry’s official website does not publish a price list. Fees are set and published in the price lists of accredited registrars; ask for the registration and annual renewal fees in writing before paying. We publish no unverified figure here.
Setup steps, from domain to first message
The practical order, as documented in the providers' guides:
- Register your .dz domain with an accredited registrar and keep access to its DNS settings.
- Open an account with your chosen provider and enter your domain during signup.
- Confirm domain ownership by adding the verification record the provider gives you.
- Change the MX records to route mail to the provider’s servers, then add SPF, DKIM and DMARC with the values shown in its admin console.
- Create the mailboxes (info@, quotes@, team addresses), then send a test message from and to your address and confirm it lands in the inbox, not spam.
Migrating from Gmail or Outlook: the basics
You do not start from zero: your old messages can be transferred. All three providers document their migration tools: Google offers mailbox import through its data import tool, Microsoft documents several paths including IMAP migration, and Zoho offers one-click migration from Google Workspace or Microsoft 365.
Before the full migration, test on one or two mailboxes first (Zoho’s official guides recommend this), then complete the rest. Keep the old account open for a few weeks, forward new messages, and tell your customers about the new address.
When to ask for help
The steps are documented by the providers, and a small business that can reach its domain panel can follow them alone. But when email is part of a larger project, when you want a new domain and a website together, or when many mailboxes must be moved, a DNS mistake costs more than delegating the setup.
At Somu Raqami, professional email is wired into the website development service: domain, site and authenticated mail are delivered together, under one accountable team.
